Home / Modules / Module 2: From the mind to the market Module Content Expand All | Collapse All Units Status 1 Unit 1: The Business Idea Introduction A business idea and the main questions Generating ideas Generating ideas Cont. Developing the business idea Assessing the business idea Starting the business References 2 Unit 2: Customers Introduction Identifying your customers Identifying your customers Cont. Segmentation Segmentation Cont. Address the customers’/segment’s needs Address the customers’/segment’s needs What can I offer my future clients? Why would customers buy your product/service? References 3 Unit 3: How to organize your business Introduction Tips for organizing your business Business forms Factors affecting the business form References 4 Unit 4: Creating your business model Introduction Business Model concept The Business Model Canvas The Business Model Canvas Cont. Business Model vs Business Plan References
