Referencias

Topic Progress:

Otras lecturas

Human Resources Department of University of Virginia: Writing S.M.A.R.T. Goals Disponible en: http://www.hr.virginia.edu/uploads/documents/media/Writing_SMART_Goals.pdf

Kang, S./Raghunanda, A. (n.a.). E-marketing plan. Disponible en: https://pdfs.semanticscholar.org/presentation/9d5e/fe447262651683c45dab34803a24307b5468.pdf

NIBusinessinfo.co.uk (n.a). Develop a digital marketing plan. Disponible en: https://www.nibusinessinfo.co.uk/content/digital-marketing-plan-objectives-and-strategy

United Nations Performance Management (n.a.). Setting challenging performance goals. Disponible en: https://hr.un.org/sites/hr.un.org/files/PM%20Setting%20Challenging%20Performance%20Goals.pdf

Vrontis, D./Thrassou, A. (2018). Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry. Innovative Marketing , 2(2). 134-152. Disponible en: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1737/im_en_2006_02_Vrontis.pdf

Chaffey, D./Ellis-Chadwick, F. (2012). Digital Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education.

Piñeiro-Otero, T./Martínez-Rolán, X. (2016). Understanding Digital  Marketing—Basics and Actions. In Machado, C./ Davim, J.P. (Eds.), MBA Theory and Application of Business and Management Principles (37-77). Switzerland: Springer.

Quirk (2012). Online Marketing Essentials. Recuperado de: https://2012books.lardbucket.org/pdfs/online-marketing-essentials.pdf

Cotizaciones (también de las referencias anteriores)

Chandan, D. (2018). 101 Digital Marketing Quotes to Inspire Your Marketing in 2018. Recuperado de: http://devchandan.in/digital-marketing-quotes/

Goodreads Inc (2018). Quotes. Recuperado de: https://www.goodreads.com/quotes/17976-if-you-know-the-enemy-and-know-yourself-you-need

Nonprofitsource (2018). How to create successful digital marketing goals that get results

Recuperado de: https://nonprofitssource.com/digital-marketing-courses/digital-marketing-goals

Vennli (2015). 12 Most Excellent Marketing Strategy Quotes. Recuperado de: http://vennli.com/blog/12-most-excellent-marketing-strategy-quotes/

Imágenes:

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