Referencias

Otras lecturas

Bégin, Diane A./Charbonneau, Katie (2012). Rethinking the R.A.C.E. model for a social media world. Journal of Professional Communication 2(2), 109-132. Disponible en: https://mulpress.mcmaster.ca/jpc/article/view/129/81

Dalal, G. (2015). Online Marketing: A Swot Analysis. The International Journal Of Business & Management 3(7), 12-16. Available at: www.theijbm.com

Kaur, P. et al. (2015). E-Marketing- A Global Perspective. International Journal of Engineering Research and Applications 5(2) ( Part -5), 116-124. Disponible en: http://www.ijera.com/papers/Vol5_issue2/Part%20-%205/L50205116124.pdf

Kotler, P./Kartajaya, H,/ Setiawan, I. (2018). Marketing 4.0: When online meets offline, style meets substance and machine-to-machine meets human-to-human. Disponible en: http://www.marketingjournal.org/marketing-4-0-when-online-meets-offline-style-meets-substance-and-machine-to-machine-meets-human-to-human-philip-kotler-hermawan-kartajaya-iwan-setiawan/

Kuberappaa, Y. V./Kumarb, A. HS. (2016). A case study on practical approaches to adopting digital marketing strategy. Biology, Engineering, Medicine and Science,2(2),39-43. Disponible en: http://bemsreports.org/article/68

https://2012books.lardbucket.org/pdfs/online-marketing-essentials.pdf

Chaffey, D. & Ellis-Chadwick, F. (2012). Digital Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education. 

Eriksen-Coats, F. (2018). Using The RACE Framework for Practical Planning. Oxford College of Marketing. Retrieved from: https://blog.oxfordcollegeofmarketing.com/2018/08/06/using-the-race-framework/

Kaur, P. et al. (2015). E-Marketing- A Global Perspective. International Journal of Engineering Research and Applications 5(2) ( Part -5), 116-124. Available at: http://www.ijera.com/papers/Vol5_issue2/Part%20-%205/L50205116124.pdf

Cotizaciones (también de las referencias anteriores)

Tilearcio, T. (2016). 20 Digital Marketing Quotes For Inspiration

Retrieved from: https://www.synthesio.com/blog/digital-marketing-quotes-inspiration/

Vennli (2015). 12 Most Excellent Marketing Strategy Quotes. Recuperado de: http://vennli.com/blog/12-most-excellent-marketing-strategy-quotes

Imágenes:

https://pixabay.com/de/ball-kugel-rund-kabel-lan-563972/

https://pixabay.com/de/e-commerce-online-verkauf-2140603/

https://pixabay.com/de/pfeil-ziel-bereich-bullseye-sport-2889040/

https://pixabay.com/de/schach-strategie-schachbrett-316658/

https://pixabay.com/de/schlittenhunde-husky-hunde-rennen-273409/

https://pixabay.com/de/smartphone-handy-social-media-symbol-571961/

https://pixabay.com/de/vereinbarung-gesch%C3%A4ft-kaufmann-3489902/

Enlaces:

https://insight.kellogg.northwestern.edu/article/five-ways-to-authentically-engage-your-customers

https://ithemes.com/2015/11/18/top-5-methods-of-increasing-visitor-interaction/

 

 

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